Privacy Policy for Blue Light Defense
Effective Date: July 1, 2024
1. Introduction
Welcome to Blue Light Defense (“we”, “our”, “us”). We are committed to protecting your privacy and ensuring that your personal data is handled responsibly and securely in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website bluelightdefensestore.com (“Website”) and interact with us. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
2. Information We Collect
We may collect and process the following categories of personal data about you:
- Personal Identification Information: Name, email address, phone number, shipping address.
- Payment Information: Credit/debit card details (processed securely by our payment processor).
- Technical Data: IP address, browser type, operating system, device type, and other technical information collected automatically when you visit our Website.
- Usage Data: Information about how you use our Website, products viewed, pages visited, and other analytical data.
3. How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfill your orders for blue light blocking glasses.
- To communicate with you regarding your orders, inquiries, or customer service requests.
- To improve our Website and services based on your usage patterns and feedback.
- To send you marketing communications (with your consent where required by law).
- To comply with legal obligations and enforce our policies.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Performance of a contract: To fulfill our obligations to you when you purchase our products.
- Consent: When you provide your consent for specific purposes such as receiving marketing communications.
- Legal compliance: To comply with legal obligations, such as tax and accounting requirements.
- Legitimate interests: To pursue our legitimate interests in improving our services and conducting marketing activities.
5. Sharing Your Information
We may share your personal data with third parties in the following circumstances:
- With service providers who assist us in fulfilling orders, processing payments, or providing technical support.
- With legal or regulatory authorities if required to comply with legal obligations or respond to lawful requests.
- With third parties if you have provided consent or as otherwise permitted by applicable law.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. We regularly review our security procedures to ensure the safety and integrity of your information.
7. Your Rights
You have the following rights regarding your personal data:
- Right to Access: You can request a copy of your personal data held by us.
- Right to Rectification: You can update or correct your personal data if it is inaccurate or incomplete.
- Right to Erasure: You can request the deletion of your personal data under certain circumstances.
- Right to Restriction: You can request the restriction of processing of your personal data in certain situations.
- Right to Data Portability: You can receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data for direct marketing purposes or based on our legitimate interests.
To exercise any of these rights, please contact us using the contact information provided below.
8. Cookies
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and analyze usage patterns. You can manage your cookie preferences through your browser settings or by accepting cookies when prompted on our Website.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our Website or contacting you directly.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:
Blue Light Defense
50 Pine Street
Email: [email protected]